{"id":432,"date":"2023-10-11T12:32:40","date_gmt":"2023-10-11T07:02:40","guid":{"rendered":"http:\/\/english.lankanewsnetwork.com\/?p=432"},"modified":"2023-10-11T12:32:40","modified_gmt":"2023-10-11T07:02:40","slug":"multichemi-launches-sri-lankas-first-plant-based-magic-soft-fabric-conditioner","status":"publish","type":"post","link":"https:\/\/english.lankanewsnetwork.com\/?p=432","title":{"rendered":"Multichemi launches Sri Lanka\u2019s first plant based \u2018Magic Soft\u2019 fabric conditioner"},"content":{"rendered":"<p>Multichemi International Ltd, the pioneer in environment-friendly, biodegradable detergents under the flagship brand name \u2018dash\u2019 has launched Sri Lanka\u2019s first plant based fabric conditioner \u2018Magic Soft\u2019. The ceremonial launch was recently held at Tangerine Beach Hotel, Kalutara. This innovative fabric conditioner has been introduced to the market after extensive Research and Development at Multichemi and contains a number of novel features. The new \u2018Magic Soft\u2019 fabric conditioner is plant based and free of animal fats, offers premium softness to clothes, utilizes encapsulated fragrance technology to make the fragrance last longer on clothes and boosts hygienic wellbeing. Further, it prevents colour fading, minimises wrinkles on clothes and preserves the new look of clothes for a long time, making it easier to iron. \u2018Magic Soft\u2019 fabric conditioner is now available in two fragrance as Floral Fresh and Aqua Fresh in 1L bottle and 200ml refill packs. Just 20ml of the new and improved \u2018Magic Soft\u2019 fabric conditioner is sufficient up to 15 clothes.<\/p>\n<p>Established in 1993, Multichemi International Limited is one of the largest Sri Lankan manufacturers producing international standard, biodegradable and environmentally friendly detergents under the brand name \u2018dash\u2019. The company with its main factory located in Kindelpitiya Industrial Zone, Millewa has achieved ISO 9001 quality certification. The strong commitment to customer satisfaction and product quality are significant attributes of the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multichemi International Ltd, the pioneer in environment-friendly, biodegradable detergents under the flagship brand name \u2018dash\u2019 has launched Sri Lanka\u2019s first plant based fabric conditioner \u2018Magic Soft\u2019. The ceremonial launch was recently held at Tangerine Beach Hotel, Kalutara. This innovative fabric conditioner has been introduced to the market after extensive Research and Development at Multichemi and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multichemi launches Sri Lanka\u2019s first plant based \u2018Magic Soft\u2019 fabric conditioner - LANKA NEWS NETWORK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.lankanewsnetwork.com\/?p=432\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multichemi launches Sri Lanka\u2019s first plant based \u2018Magic Soft\u2019 fabric conditioner - LANKA NEWS NETWORK\" \/>\n<meta property=\"og:description\" content=\"Multichemi International Ltd, the pioneer in environment-friendly, biodegradable detergents under the flagship brand name \u2018dash\u2019 has launched Sri Lanka\u2019s first plant based fabric conditioner \u2018Magic Soft\u2019. 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This innovative fabric conditioner has been introduced to the market after extensive Research and Development at Multichemi and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.lankanewsnetwork.com\/?p=432\" \/>\n<meta property=\"og:site_name\" content=\"LANKA NEWS NETWORK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/lankanewsnetwork\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T07:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.lankanewsnetwork.com\/wp-content\/uploads\/2023\/10\/Dash-Magic-Soft.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"iajayasinghe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lnn_english\" \/>\n<meta name=\"twitter:site\" content=\"@lnn_english\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iajayasinghe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432\"},\"author\":{\"name\":\"iajayasinghe\",\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/#\\\/schema\\\/person\\\/ca9065d45bd9e5b158254ec4fcb35498\"},\"headline\":\"Multichemi launches Sri Lanka\u2019s first plant based \u2018Magic Soft\u2019 fabric conditioner\",\"datePublished\":\"2023-10-11T07:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432\"},\"wordCount\":231,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Dash-Magic-Soft.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432\",\"url\":\"https:\\\/\\\/english.lankanewsnetwork.com\\\/?p=432\",\"name\":\"Multichemi launches Sri Lanka\u2019s first plant based \u2018Magic Soft\u2019 fabric conditioner - 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