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<\/p>\nHonouring its 125 years long legacy, Pepsi\u00ae, a brand that has been at the center of global pop culture, unveiled its new identity in Sri Lanka today through its groundbreaking campaign, ‘Pepsi\u00ae Street Kala\u2019. The \u2018Pepsi\u00ae Street Kala\u2019 campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for the first time globally. With 17 murals featured across the country, this initiative is an attempt to democratize art through dynamic experiences that invite public interaction and make art and culture more accessible.<\/p>\n
Pepsi\u00ae celebrated this milestone with a spectacular launch event at the iconic Lotus Tower \u2013 South Asia’s tallest self-supported tower. The event brought its bold identity to life through immersive experiences, captivating the audience from start to finish. Media, influencers and individuals from the art community in Sri Lanka enjoyed a sensory feast, with the aura of Pepsi\u00ae resonating throughout, showcasing the brand’s vibrant spirit. The highlight of the evening was the illumination of the Lotus Tower in Colombo with Pepsi\u00ae’s new bold colors, transforming the city\u2019s skyline.<\/p>\n
Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, \u201cPepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka. The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the \u2018Pepsi\u00ae Street Kala\u2019 campaign \u2013 enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.\u201d<\/p>\n
Also commenting on the launch, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) \u2013 Sri Lanka also added, \u201cWe are excited to bring the \u2018Pepsi\u00ae Street Kala\u2019 campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today\u2019s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We\u2019re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers, while integrating public art experiences in their routine commute.\u201d<\/p>\n
Flagship streets across Sri Lanka are featuring vibrant murals that celebrate Pepsi\u00ae’s refreshed identity and bold new logo. Strategically placed at iconic locations such as the Sri Lanka Tennis Association, Nawala, Welisara, and the railways stations at Kollupitiya, Wellawatte, Rathmalana, Bambalapitiya, the murals have become popular selfie spots for locals and travelers. These visually immersive artworks are renditions of how artists see Pepsi connecting with Sri Lanka\u2019s youth, highlighting themes like food, music, dance, culture, and sports.<\/p>\n
Pepsi\u00ae has brought together an eclectic mix of 90 budding artists, who have infused their creativity into this campaign. These talented individuals have helped create vibrant murals that reflect the boldness of Pepsi while celebrating Sri Lanka\u2019s rich cultural heritage. Their month-long hard work now reflects on more than 8,000 square feet, showcasing a dynamic fusion of food, music, lifestyle, and sports\u2014key elements that resonate with the country\u2019s youth and make Pepsi\u00ae a brand that speaks to the heart of their experiences.<\/p>\n
The murals from the \u2018Pepsi\u00aeStreet Kala\u2019 campaign, will be on display for limited period, offering both the public and tourists a chance to engage with the brand in a completely new way. Follow #PepsiStreetKala online to know more.<\/p>\n
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About PepsiCo<\/strong><\/p>\n PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay\u2019s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo\u2019s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Honouring its 125 years long legacy, Pepsi\u00ae, a brand that has been at the center of global pop culture, unveiled its new identity in Sri Lanka today through its groundbreaking campaign, ‘Pepsi\u00ae Street Kala\u2019. The \u2018Pepsi\u00ae Street Kala\u2019 campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for […]<\/p>\n","protected":false},"author":1,"featured_media":1358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n
\nGuiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com<\/a>, and follow on X (Twitter)<\/a>, Instagram<\/a>, Facebook<\/a>, and LinkedIn @PepsiCo.<\/p>\n","protected":false},"excerpt":{"rendered":"